Until now, Telegram has been an alternative for many users to the most popular instant messengers such as Messenger or WhatsApp. What encouraged the boarders to use the application is the fact that it belongs to the so-called private messaging. In theory, this means that the application enables End-to-End message encryption, providing users with greater privacy than Facebook’s popular messenger.
At the end of October, Telegram announced that in order to increase profits and support the growing group of users, advertising will soon appear on the platform. For brands, this can be an additional opportunity to reach more audiences
CEO and founder of the application, however, assured that advertising in Telegram will only apply to channels with more than a thousand subscribers, so they will not appear on the chat list, in conversations or in less numerous groups.
The feature will be released in the form of an inexpensive subscription that will allow any user to directly financially support Telegram’s development while disabling official advertising on the channels