That’s something new! McDonald’s applied for 10 trademarks including, inter alia, “Running a virtual restaurant offering real and virtual goods”, including NFT, as well as home delivery of actual products ordered in metaverse.
The US Patent and Trademark Office has received as many as 10 applications filed by McDonald’s, which announce that the network, following the footsteps of big brands, is entering the metaverse. This step does not mean selling digital products only. The virtual restaurant will likely be able to handle home delivery of meals when you order online.
McDonald’s definitely does not want to fall behind the new technology.