How to use scrolling to build a content marketing strategy?

Posted on

We all love scrolling! Scrolling is the most common activity performed by Internet users. And this regardless of whether they use a smartphone or a desktop computer to browse the web. Thanks to this functionality, users can access the full content on the website or in the application.

It is used when the content is too large and does not fit entirely on the screen. Scrolling is classified as one of the so-called page events initiated by the user. His manner indicates whether he is actively reading the page or just passively browsing it.

By analyzing the scrolling speed, you can identify the content elements that attract the most readers’ attention, for example photos or selected paragraphs in the text. Such knowledge allows for better website management and correcting those elements of the content strategy that do not bring the expected results