How do we measure content marketing?

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How do we measure content marketing? The dynamic development of the content marketing market must be followed by research techniques that allow for the most accurate measurement of user behavior on the website. The scope of many different user behaviors on content means that the research potential is huge.

The most popular methods of measuring engagement are the time spent on the website and the number of page views. The website scrolling depth research is declared by 39% of marketing experts, and the scrolling speed is measured by 15% of respondents – both indicators are gaining in popularity.
Only 8% of respondents research content sharing via instant messaging, the key link channel. Almost half of the respondents dealing with internet marketing do not research errors on the websites they manage.