Ads on Facebook and Instagram are designed to avoid sensitive topics.
Facebook and Instagram block advertisers from targeting ads based on sensitive areas related to users of these social media, such as race or ethnicity, religious and political views, sexual orientation or health.
The meta emphasizes that specific ad targeting options are not actually based on the physical characteristics or personal choices of social media users. Rather, these are topics that advertisers believe may be of interest to them, based on their activity. However, sometimes such ads can be harmful if they touch sensitive areas. Predatory advertising can be discriminatory, exacerbate addictions, adversely affect behavior, and even cause psychological stress.
The Meta Global Advertising System cannot effectively filter out certain areas, so it will have to disable certain target groups around the world.